ACTIVATE

Bring the brand to life and experience the Alignment Advantage

A guide to how you launch.

A new brand only matters when people meet it. ACTIVATE includes everything in CREATE and adds the launch. We start inside the company, so your own people understand the change and can carry it. Then we take it to market through campaigns, channels and the customer experience. We follow the numbers along the way, so you can see what the new brand does for sales, loyalty and recognition. ACTIVATE is right if you want to:

• Launch your new brand properly
• Bring your own people along first
• See the brand pay off commercially
• Build momentum that lasts beyond the launch