The New Outsiders

Urban tech represents the ideal fusion of urban fashion and technical outdoor apparel. Aeonian Apparel embarked on a mission to create the most versatile and sustainable outdoor brand on the planet.

Challenge
During the COVID-19 pandemic, the outdoor industry experienced unprecedented growth. A global population reconnected with nature and found inspiration for better living. However, the fashion and apparel industry generate massive waste and pollution, contaminating the very environment people seek to enjoy. To continue enjoying life in the great outdoors, people need to buy less, choose better quality items, and use them more.

Solution
Aeonian is premium technical outdoor apparel for the urban adventurer who wants to look cool and stay warm, both in the city and in nature. Aeonian designs, manufactures, and sells multifunctional fashion outerwear with unparalleled features at high-value prices, directly to the consumer. This provides a lifetime of adventures, multiple cycles of use, and sustainable production. Hatch & Co developed the business model and designed a brand that challenge conventions in the technical outdoor apparel sector. With a circular business model and versatile designs for multifunctional use, supported by a community in an adventure club, the brand offers exclusive and premium apparel for adventures both in the city and on the mountain.